Leave it to Cupshe to have one of the most talked about shows during Miami Swim Week.
The beachwear brand brought light and magic to the Paraiso Tent on Sunday afternoon (July 17) to showcase two collections in their 42-look show. Featuring both hot and haute influencers carrying their self confidence and self love down the runway, Cupshe made sure to cast an inclusive roster of models with diverse backgrounds and body types.
The first collection that made its way down the runway was Bachelor Nation alum JoJo Fletcher‘s line, which is inspired by her vibrant and joyful life. The swimsuits were a combination of soft tricot, floral stretch jacquard and dusty lurex, with crochet, chiffon and rayon challis for coverups. According to Fletcher, the colors were inspired by the Sahara with warm, baked sunrise hues and punchy accents.
For the second collection, the brand unveiled their Cupshe x Tabria Majors line on the runway, which was previewed at the brand’s popup on Lincoln Road. The plus size line featured fun bright tricot, metallic lurex rib and sheer mesh designed especially for swimwear with mesh used in swimwear pieces and airy rayons for coverups. Inspired by the outdoor lifestyle of Los Angeles, the collection’s bold prints and colors mimic the city’s street art.
Celeb Secrets reporter Jozie Schroder was on the grounds at the Paraiso Tent in Miami Beach to soak in all of the best moments from Cupshe’s runway show. Rubbing shoulders with a ton of influencers and celebrities in the front row, Jozie was able to see the brand’s accessible swim and beachwear come to life in a new light, proving that there’s truly beauty in all forms. It was a breath of fresh air this season to see that anyone can look and feel great in a swimsuit, and we now understand why celebrities like Brooke Burke, Eva Longoria, Hilary Duff, Olivia Culpo, Porsha Williams and Rumor Willis have worn the brand for a day in the sun.
Click through the gallery below to see some of the best looks from Cupshe’s Miami Swim Week runway show, and don’t forget to let us know which one is your favorite by either leaving a reaction at the bottom of the post or by sending us a DM on Instagram at @celebsecrets.
You can shop both collections in person at the Lincoln Road Mall at 1655 Meridian Ave, Miami Beach, FL 33139 and on the brand’s website here.
For more coverage from Miami Swim week, click here.
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